The Alpine-X management and advisory teams are comprised of seasoned entrepreneurs with vast real-world experience across many disciplines in sports entertainment, resorts, and hospitality. We have a common goal—to develop unique experience-based sports entertainment destinations that capture the imagination, provide a community resource, and make snow sports more accessible to everyone.
Management Team
John Emery, CEO
Former CEO of Great Wolf Resorts, President of Interstate Hotels & Resorts
Tom Scheffer, Attraction Design
Attractions Executive, including Ski Dubai, Ski Egypt & SnowWorld
Jeff Hokenson, Marketing
Entrepreneur and investor in sports marketing and digital media companies
Niels ten Berge, Development
15+ years in asset development, hospitality, and energy sectors
Jamie Crittenberger, Strategy
Veteran leadership executive with sports and media expertise
Hank Isaac, Creative and Brand
Experienced creative and branding leadership for startups
Mike Chervenic, Engineering
Experienced business executive, engineer, and professional consultant
Advisory Team
Franceen Gonzales
Former President Legoland Florida and Chief Experience Officer at Whitewater
